Most people scan brochures, mailers and websites. For those that have the time or attention span to actually read your copy, give them some incentives to do so. Make your headline resonate with them, not you. Leave mini treats on a trail for readers to want to continue on. Remember E.T. and the Reese's Pieces?
Stop thinking of marketing as a formal presentation.
Good marketing presents itself as a friendly handshake, not a lecture. Facts alone rarely sell, but facts woven with a smart, emotive approach works wonders. It should feel like Mom's cooking, even if the content is serious stuff.
Believe me, you will have to give your audience incentive to part with their cash. The stodgy, formal technique might have worked as recent as a decade ago, but not in today's Purple Cow pasture. I see many clients struggle over 'this word or that' in a paragraph. If you're using a magnifying glass, chances are you're doing it wrong.
To know more information: glass and mirrors orange county or visit us at: Irvine, CA 92614
Stop thinking of marketing as a formal presentation.
Good marketing presents itself as a friendly handshake, not a lecture. Facts alone rarely sell, but facts woven with a smart, emotive approach works wonders. It should feel like Mom's cooking, even if the content is serious stuff.
Believe me, you will have to give your audience incentive to part with their cash. The stodgy, formal technique might have worked as recent as a decade ago, but not in today's Purple Cow pasture. I see many clients struggle over 'this word or that' in a paragraph. If you're using a magnifying glass, chances are you're doing it wrong.
To know more information: glass and mirrors orange county or visit us at: Irvine, CA 92614
No comments:
Post a Comment